Roshan D Souza - Feb 24, 2020

Keto Meal Kits are in massive demand

For anyone who has experienced the problem of increased weight and were concerned about it at any point would be presented with a lot of options.

Keto Meal Kits

A lot of people are attracted to ketogenic diet as it is an effective way to lose weight and lowers risk factors of attracting diseases. In fact, research shows that the ketogenic diet is far superior to the often recommended low-fat diet. What's more, the diet is so filling that you can lose weight without counting calories or tracking your food intake. 

A recent Google Search index on Keto Meals suggested that, there has been a 160% increase in Keto Meal Kit searches on Google and increasing by the day. This can only mean that the demand is here but the supply just isn’t. 

“I find I have much better drive and focus when in a state of ketosis. I have a lot more mental clarity and productivity” says Bryan Barksdale, a Keto Meal Consumer

Now, when the popularity is so big, it becomes a necessity that consumers have all the options available to consume it right from the availability in restaurants, availability for delivery and availability as Meal Kits. 

There is absolutely no doubt about the success of Keto Diet. We are seeing increased traction of keto diets in the day to day life. But with any diet, the challenge isn’t to adjust yourself to the new food in your routine but rather following this diet with the same convenience as you would with any other meal.

The kryptonite of any diet is a Missed Day. A missed day leads to another missed day and then another ultimately leads to the demise of your diet routine and leading to decreased motivation and self-belief of the person on diet.

So what leads to a Missed Day? Lack of Convenience. 

Right now, following a diet is super challenging just because of the commitment that requires to plan, purchase and prepare the food for a particular diet. So, where does meal kits come in? Well meal kits provides a way for anyone following keto to get their meal kit ingredients in conformity to the diet.

A customer who wants to cook something Keto will have to wait for a week or two for his subscription based Keto Meal to arrive. And if the consumer does not like it, they have to go to another provider and wait another week to get that Meal delivered. This is an endless cycle that’s only frustrating a consumer at this point. 

Let’s imagine, a consumer who wants to start a Keto Diet. Now, the consumer needs to make sure that their kitchen is filled with all the appropriate ingredients for it, but it gets challenging. 

There is no doubt that for a person with extreme self-determination and motivation, following keto diet becomes part of their life but how many people get to that level of self-determination or motivation? Well, 90% of people quit their diet before achieving their goal. The reason isn’t their desire to eat food outside of their diet, in fact, after a week, most taste buds are accustomed to the taste palate offered by any diet. The reason is simply because of inconvenience.

Inconvenience leads them to get derailed from their diet. And Meal kits will help them stay on course. With Meal Kits, your customers decide the recipe they like and get all the ingredients for it in the right quantity so they can follow the instructions precisely to cook their Keto Meal. 

Considering that Keto is more of a diet that needs to be followed consistently, consumers would like to have such Meals on a regular basis. Consumers love to cook Keto Meals because it makes them believe that they are following a diet. This is a huge plus to restaurants as they can look forward to consistent revenue coming in from customers who want to start a Keto based Meal Kits.  If you are the kind of a setup that only allows the customer to consume their Keto Meals at your restaurant, there’s a very good chance that they might turn their back on you after a single visit. 

The restaurants need to start serving Keto Meal Kits to its customers.

Think about it, 

Let’s say Starbucks has started to offer Keto Meals to its customers (which they already are) and a consumer is passing by, they would want to buy the Starbucks Keto Meal Kit. Do you see how convenient that is, no waiting for a week to get your Keto Meal Kit and no more going to grocery stores. The consumer will now get the benefit of walking into a store and buy the meal kit or getting them delivered home.  

Hello Fresh, one of the Meal Kit delivery service in the U.S acquired the all-organic line Green Chef in March 2018 as they noticed the trend and now offers keto-friendly meal kits in their menu. Factor75, another service, has begun to offer the Keto based meals programmes to its customers. But there’s a problem with their type of offering.  

Over 60% of Americans prefer to cook their own food. These consumers instead of grocery shopping the ingredients would much rather prefer them in perfectly portioned proportions to complement their busy lives.

 With a huge growing population of health conscious consumers, Restaurants must look into Keto Meal Kits if they want to see a growth spike in their revenue in addition to adding Keto Meals in their menu. 

The concept of Meal Kits has hit the US like a brick wall and its safe to say that the craze is just getting started. The storm is yet to come and every entity serving food need to get ready for it. 

You do not want to be at the end of not fulfilling supply when the demand is high. 


Written by Roshan D Souza