Meal Kits are a Rage in the Middle East
As the world reels under the effects of COVID, many people have realised the value of home cooked food more than ever. People are spending a lot of time at home which means that everyone who built their resolutions around eating better or eating healthy, have many ways to fulfil their commitments. With Restaurants shutting down and limited delivery options available to consumers all around the world, the one common saving grace for every one has been the availability of Prepped Meals and Meal Kits.
The Meal Kits / Meal Prep options have taken the world by storm and shows no signs of slowing down. Especially since the pandemic hit, there have been quite a few enterprises offering ready made meal delivery services in the UAE.
Many figured that eliminating several chores at once - risking exposure to COVID by shopping for (in many instances, hunting for) and buying groceries, cleaning and prepping those ingredients, cooking them into meals, doing the dishes - might give us less time to spend with our families especially when work from home has become the new norm these days.
The Middle East is no stranger to convenience especially in places like Dubai, Saudi Arabia, Kuwait, Bahrain, Qatar, Abu Dhabi..etc where in the past couple of years have seen a big spike in supermarkets and online grocery delivery portals capitalising on getting fresh groceries delivered all day, any day. This also paved the way for many delivery based companies to set up shops which became a driving force behind the delivery of Prepped Meals and Meal Kits.
Meal-kits as you might already know have everything you need, packed in the box or bag, delivered straight to your doorstep, for free. You don’t need a lot of utensils apart from chopping board or knives to prep them. Instructions are provided, of course, and so are all the parts, except cooking fat and seasoning (in most cases). Ovens might be needed when it comes to prepped food to heat them up. Many of these are local start-ups, so ordering meal-kits from them will be helping local businesses, especially since they use local suppliers for ingredients.
There have been many companies that have cropped up and some of these have become extremely popular among the locals in a short amount of time. Some of these brand are..
This is one of the most popular options in Dubai for example where one can order a meal for an entire family that could last for an entire week in some cases. Their cooking instructions are simple and easy to follow. The entire meal can be prepped in a few minutes.
Cost per week: AED 389 for Choice Box | AED 347 for Classic Box
This is also very popular in the UAE and is one of the top ranked Meal Kit delivery service companies. You can pick from over 20 recipes available each week and can order three to six meals for one to six people per week.
Cost per week: AED 468 per week | AED 29 per serving
Cook A Box provides healthy recipes by licenced dieticians for people who are diet conscious and options to people who work out regularly. The food comes from locally sourced and imported organic fruits, meats and vegetables.
Cost per week: AED 111 per meal | 4 Meals Per Week
Let's Cook food delivery UAE services offers fresh ingredients, great recipes delivered to your doorstep. They have a variety of cuisines curated by international chefs
Cost per week: AED 22.5 per meal
As exciting as the Meal Prep or Meal Kit opportunities look, there are many who still rely on outdated technology that provides extremely poor customer facing options to consumers. This makes the experience of ordering a Meal Kit delivery, a cumbersome process.
In addition to the above, the added expense in managing the operations makes this process seem so complicated when it actually isn’t at all. With the right tools, you can make this entire process a cake walk. You will be amazed at how cost effective you can get just by using the right tools.
We at DailyKIT have solved all these problems so that when you think of starting a Meal Kit Brand, you can just go ahead and start one without worrying too much about the right customer experience or the operations part of running this business.
DailyKIT is a Food Tech platform that is amazing at 2 𝑴𝑶𝑺𝑻 𝑰𝑴𝑷𝑶𝑹𝑻𝑨𝑵𝑻 aspects that matter to every food business owner, 𝑩𝒂𝒄𝒌 𝑬𝒏𝒅 𝑶𝒑𝒆𝒓𝒂𝒕𝒊𝒐𝒏𝒔, 𝒂𝒏𝒅 𝑪𝒖𝒔𝒕𝒐𝒎𝒆𝒓 𝑭𝒂𝒄𝒊𝒏𝒈 𝑭𝒓𝒐𝒏𝒕 𝑬𝒏𝒅.
Apart from being the Only Meal Kit Technology platform out there, DailyKIT is what we like to call 𝐓𝐑𝐄𝐍𝐃 𝐑𝐄𝐒𝐏𝐎𝐍𝐒𝐈𝐕𝐄. In other words, our platform can respond to any new trend your customers are interacting with. 𝐁𝐞 𝐢𝐭 𝐎𝐧 𝐃𝐞𝐦𝐚𝐧𝐝, 𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧𝐬, 𝐏𝐫𝐞 𝐎𝐫𝐝𝐞𝐫𝐬, 𝐌𝐞𝐚𝐥 𝐊𝐢𝐭𝐬, 𝐌𝐞𝐚𝐥 𝐏𝐫𝐞𝐩, 𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐄𝐚𝐭..,etc and these are stores that can be enabled at the click of a button. We wanted to make sure that anyone who works with us has enough avenues to sell.
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