Roshan D Souza - Feb 17, 2021

Meal Kits are a Rage in the Middle East

As the world reels under the effects of COVID, many people have realised the value of home cooked food more than ever. People are spending a lot of time at home which means that everyone who built their resolutions around eating better or eating healthy, have many ways to fulfil their commitments. With Restaurants shutting down and limited delivery options available to consumers all around the world, the one common saving grace for every one has been the availability of Prepped Meals and Meal Kits. 

The Meal Kits / Meal Prep options have taken the world by storm and shows no signs of slowing down. Especially since the pandemic hit, there have been quite a few enterprises offering ready made meal delivery services in the UAE. 

Many figured that eliminating several chores at once - risking exposure to COVID by shopping for (in many instances, hunting for) and buying groceries, cleaning and prepping those ingredients, cooking them into meals, doing the dishes - might give us less time to spend with our families especially when work from home has become the new norm these days. 

The Middle East is no stranger to convenience especially in places like Dubai, Saudi Arabia, Kuwait, Bahrain, Qatar, Abu Dhabi..etc where in the past couple of years have seen a big spike in supermarkets and online grocery delivery portals capitalising on getting fresh groceries delivered all day, any day. This also paved the way for many delivery based companies to set up shops which became a driving force behind the delivery of Prepped Meals and Meal Kits. 

Meal-kits as you might already know have everything you need, packed in the box or bag, delivered straight to your doorstep, for free. You donโ€™t need a lot of utensils apart from chopping board or knives to prep them. Instructions are provided, of course, and so are all the parts, except cooking fat and seasoning (in most cases). Ovens might be needed when it comes to prepped food to heat them up. Many of these are local start-ups, so ordering meal-kits from them will be helping local businesses, especially since they use local suppliers for ingredients. 

There have been many companies that have cropped up and some of these have become extremely popular among the locals in a short amount of time. Some of these brand are..

This is one of the most popular options in Dubai for example where one can order a meal for an entire family that could last for an entire week in some cases. Their cooking instructions are simple and easy to follow. The entire meal can be prepped in a few minutes. 

Cost per week: AED 389 for Choice Box | AED 347 for Classic Box

This is also very popular in the UAE and is one of the top ranked Meal Kit delivery service companies. You can pick from over 20 recipes available each week and can order three to six meals for one to six people per week.

Cost per week: AED 468 per week | AED 29 per serving 


Cook A Box provides healthy recipes by licenced dieticians for people who are diet conscious and options to people who work out regularly. The food comes from locally sourced and imported organic fruits, meats and vegetables.

Cost per week: AED 111 per meal | 4 Meals Per Week


Let's Cook food delivery UAE services offers fresh ingredients, great recipes delivered to your doorstep. They have a variety of cuisines curated by international chefs

Cost per week: AED 22.5 per meal

 

As exciting as the Meal Prep or Meal Kit opportunities look, there are many who still rely on outdated technology that provides extremely poor customer facing options to consumers. This makes the experience of ordering a Meal Kit delivery, a cumbersome process. 

In addition to the above, the added expense in managing the operations makes this process seem so complicated when it actually isnโ€™t at all. With the right tools, you can make this entire process a cake walk. You will be amazed at how cost effective you can get just by using the right tools.   

 

About DailyKIT

We at DailyKIT have solved all these problems so that when you think of starting a Meal Kit Brand, you can just go ahead and start one without worrying too much about the right customer experience or the operations part of running this business. 

DailyKIT is a Food Tech platform that is amazing at 2 ๐‘ด๐‘ถ๐‘บ๐‘ป ๐‘ฐ๐‘ด๐‘ท๐‘ถ๐‘น๐‘ป๐‘จ๐‘ต๐‘ป aspects that matter to every food business owner, ๐‘ฉ๐’‚๐’„๐’Œ ๐‘ฌ๐’๐’… ๐‘ถ๐’‘๐’†๐’“๐’‚๐’•๐’Š๐’๐’๐’”, ๐’‚๐’๐’… ๐‘ช๐’–๐’”๐’•๐’๐’Ž๐’†๐’“ ๐‘ญ๐’‚๐’„๐’Š๐’๐’ˆ ๐‘ญ๐’“๐’๐’๐’• ๐‘ฌ๐’๐’….  

Apart from being the Only Meal Kit Technology platform out there, DailyKIT is what we like to call ๐“๐‘๐„๐๐ƒ ๐‘๐„๐’๐๐Ž๐๐’๐ˆ๐•๐„. In other words, our platform can respond to any new trend your customers are interacting with. ๐๐ž ๐ข๐ญ ๐Ž๐ง ๐ƒ๐ž๐ฆ๐š๐ง๐, ๐’๐ฎ๐›๐ฌ๐œ๐ซ๐ข๐ฉ๐ญ๐ข๐จ๐ง๐ฌ, ๐๐ซ๐ž ๐Ž๐ซ๐๐ž๐ซ๐ฌ, ๐Œ๐ž๐š๐ฅ ๐Š๐ข๐ญ๐ฌ, ๐Œ๐ž๐š๐ฅ ๐๐ซ๐ž๐ฉ, ๐‘๐ž๐š๐๐ฒ ๐ญ๐จ ๐„๐š๐ญ..,etc and these are stores that can be enabled at the click of a button. We wanted to make sure that anyone who works with us has enough avenues to sell.

Thereโ€™s so much we want to share with you and quite frankly the best way to go about it is over an e-call. If you want to talk to us, please schedule a meeting at the time of your convenience by clicking the button below. 

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Written by Roshan D Souza