So, Here we are.. If you’ve come to this guide on how to package Meal Kits, make sure that you are familiar with Meal Kits.
Incase you’re not, Meal Kits are simply a packet that contains small packets of individual ingredients that make up a particular recipe (Read More)
So, in essence, there are 2 components to a Meal Kit packaging.
Why is packaging important?
Now, deciding the right packaging is such a diverse and subjective process that it’s essential to understand the business process you’ll be choosing.
For a subjective reference, lets see how packaging differs according to the business model chosen.
You must be thinking “Wow, that’s some bulky packaging they’ve got” but wait, this is how it looks from inside
This is what their box looks like empty from inside with the insulation and ice packs
Now in case of BlueApron and services similar to this, one thing to note is that they are not hyperlocal and shipping from their central facility using fedex or UPS similar services. So, it is quite natural for them to bulk up their packaging with ice packs and insulation.
Surprisingly, in BA’s case, packaging weighs 2/3rd of the box weighing mainly because of the ice packs, which is not required in case of hyperlocal delivery.
A bigger trend arising these days is the shelving of Meal Kits in grocery aisles inside open aerated refrigerators. When compared to mail-order packaging, this requires strikingly light packaging. Here’s a picture of the packaging of Meal Kit kept by BlueApron in retail
Also, another take by Publix market in packaging is this
They use a paper bag that is easy to carry and also more environmentally sustainable as compared to using a plastic bag.
Well, first, Icepacks are required for perishable items that need to stay fresh and consumable from the time of delivery to the time of consumption.
So, the smart answer would be that Meal Kit does not mandate the use of ice packs rather it’s the supply chain process of your Business Model that will decide that.
Incase of services like BlueApron, Ice Pack is mandated because cold supply chain is not maintained all the way from shipping to consumers. So, the answer is clear when shipping across states that ice packs are needed.
Well, let’s imagine this.. When perishable ingredients like Vegetables or Meat is bought from a grocery store, either shopping yourself or through instacart, do we really use ice packs for them? Well in 99.99% of the cases the answer is a resounding No, Right?
None of the grocery stores are responsible for providing you ice packs when any perishable products are bought because it is considered the responsibility of the buyer to refrigerate the product in their home kitchen if not consumed immediately.
So, with whatever model you have chosen, if your Meal Kit can stay fresh during transit to be refrigerated again by the consumer, there is absolutely no need for the ice-packs.
So, now the question remains, how should you decide the ideal packaging for your brand?
Subscription based Meal Kits are especially useful to customers who like to follow a regiment. People who are fitness enthusiasts like to Subscribe to a service that gives them Meal Kits in a timely manner on a daily or weekly basis.
Subscription services can also be very useful for old aged people who also follow a strict regiment of healthy meals in their diet. So these types of services have a lot of advantages when it comes to serving its purpose.
Similar to Pre Order functionalities, Dailykit has built in the ability for customers to Subscribe to a particular restaurant’s services thus giving customers a lot of options to sell meal kits using many different channels
Have a look at how Groctaurant, a Hyperlocal Meal Kit brand run by a restaurant kitchen used to pack Meal Kits..
Laid out like this nicely as if ready for a chef’s kitchen table.
Looking like this once cooked.
At Groctaurant, which was also running a cloud restaurant with a different brand name, delivered Meal Kits under 60 minutes.
Well, truth be told, Meal Kits are little packaging intensive. In an informal study done, as compared to someone purchasing food through grocery, Meal Kits consume 20% more packaging by weight.
If packaging is least required in any meal kit models, it’s through hyperlocal on-demand delivery, which restaurants and grocers can very easily fulfill.
Some ideas to make packaging sustainable to it’s absolute limit
So, to sum it up nicely, Meal Kits are nothing to be afraid of and it’s packaged exactly how you think it should be. There are countless companies selling the best of packaging that you will ever require for this.
Each packet needs to be labelled if not very obvious. Labelling helps you with the manufacturing process and also help you increase your brand, and consumer experience. Label helps consumers identify the correct ingredients. Label can carry shelf life, the brand of the ingredient etc.
DailyKit’s software allows you to select custom label for every ingredient type so it’s all dynamic and smooth.
DailyKit prints label anytime an ingredient is check-weighed, this label contains the information decided by you per ingredient along with a QR code/Barcode for you to scan while assembly.
Some things for the future
With the rising trend of traceability and transparency, we’re tying up with the blockchain based solution that will allow consumers to scan the ingredient label and find out all the details to the farm level for that ingredient. Awesome isn’t it?